BC Soccer has unveiled a refreshed brand that reflects a renewed purpose, modern direction, and commitment to uniting communities through the game.
The new identity reimagines the classic soccer ball into five connected shapes, symbolizing players, coaches, referees, administrators, and families, the collective strength behind soccer in British Columbia. Inspired by BC’s natural landscape of rivers, oceans, and mountains, the design celebrates movement, connection, and pride in place.
The brand system was developed in collaboration with BC Soccer’s Board of Directors, staff, and membership, aligning with the organization’s vision to grow participation and elevate the soccer experience province-wide.
Action Required: Update to the New Brand by December 31, 2025
All members, districts, leagues, clubs and partners are asked to replace all versions of the old brand on any of their materials, including logos, websites, and communications to align with the new BC Soccer brand identity by December 31, 2025.
To support the transition into the new brand, organizations can download the official BC Soccer Brand Style Guide and approved assets via the link below. Ensuring consistent use across all communications.
LINK: Download the BC Soccer Brand Guide and Assets
For assistance or brand-related inquiries, please contact communications@bcsoccer.net.